Multicultural, multidisciplinary and big-hearted team committed to advancing social justice and bringing your impact to life
We partner with mission-driven organizations to optimize the impact they can have in the world.
We started data2insight in 2010 because we saw folks working to solve the complex problems of our age drowning in data and starving for knowledge and wisdom.
Our mission is to partner with people to make meaning of data and take collective action to create workplaces and communities where everyone can thrive.
We envision a world where every person has health, well being, autonomy, self-determination, and freedom.
We have supported dozens of mission-driven organizations across sectors and reached thousands of people through our work.
“Data2insight’s work highlights how the team is knowledgeable about and skilled at building a community of learning and organizational capacity to help organizations achieve and increase desired impact.”
-Maile Hadley, Zeno Math Executive Director
Our collaborative team brings a compassionate and equitable lens that helps you turn insight into action that results in work places and communities where everyone can thrive.
We are proud to be an NGLCC Certified LGBT Business Enterprise
JIMENA CASTRIA
Marketing & Reporting Lead
She/Ella/Elle
Jimena Castria brings over 15 years of experience in identifying unique messages and approaches as a springboard to execute marketing strategy and communication deliverables. They are driven by the desire to inspire positive impact through championing social justice and equality.
TOMECA L. KELLOGG-WALTERS
Operations Lead
She/Her
Tomeca L. Kellogg-Walters brings over 20 years of experience to operations management. She is driven by her desire to help others organize, automate and streamline their business processes.
JENNIFER ROSALES
Finance Lead
She/Her
Jennifer Rosales brings over 15 years of experience in accounting, financial reporting, report formatting, editing, and creation. She is driven by the passion to do good, be good, and use her knowledge base to help others.
FRIEDA E. SMITH
Senior Advisor & Consultant
She/Her
Frieda E. Smith brings more than 35 years of nonprofit management and six years of serving as senior advisor and consultant at data2insight. She is a facilitator, trainer, trainer of trainers, and a seasoned diversity management facilitator.
VERONICA S. SMITH
Lead Executive & Equitable Scientist
She/They
Veronica S. Smith brings over 30 years of experience working with clients to assess strengths and opportunities for improvement within their workplace related to diversity, equity, inclusion, and creating a culture of belonging where everyone can thrive.
Our key strategic partners
We have a network of wise guides that expand and deepen our capabilities to provide our clients with a comprehensive set of services to meet their needs.
MALEAH JACKSON
Principal, Makari Consulting
She/Her
Maleah Jackson is Principal and Managing Consultant of Makari Consulting, specializing in business process and efficiency solutions, including creating equity in business through process and organizational structure. Maleah has over 15 years’ experience working and developing efficient processes for a broad scope of companies.
JOSEPH B. JORDAN III
Principal/Founder, J. Jordan & Associates LLC
He/Him
Joseph B. Jordan III, is the Founder and Principal of J. Jordan & Associates LLC – a Brand Management firm specializing in Brand Management of Cultural Competence. For the last 20 years, Joseph has executed branding tactics and diversity strategies for many of the nation’s top organizations and global companies.
JOCELYN MOORE
Co-founder/Marketing Consultant, Otter Marketing
She/Her
As a marketing professional that is passionate about storytelling and content creation, Jocelyn has been working with small businesses and non-profit organizations in the Greater Seattle Area since 2011. Fluent in Cantonese, Mandarin, and English, she is interested in working on projects that will help to build equity and inclusion within the marginalized community through the power of language.
SOPHONIE OMELER-FENAUD
Equitable Data Analyst
She/Her
Sophonie brings 5 years of experience in managing data and facilitating communication. She is driven by her desire to see her daughter grow up in a world where all have access to the knowledge and resources they need. Sophonie loves having the opportunity to work in a field where equity, justice, and health disparity intersect.
BILL REED
CFO & Leadership Coach/Facilitator, MFR Law Group PLLC
He/Him
Bill Reed has over thirty years of business, education, workplace, and fraud investigation experience. Reed has earned an MBA, is a Certified Public Accountant (CPA), Certified in Financial Forensics (CFF), Chartered Global Management Accountant (CGMA), Certified Fraud Examiner (CFE), Association of Workplace Investigators - Certificate Holder (AWI-CH) and Private Investigator (PI).
PIPER T. GRANDJEAN TARGOS
President & Improvement Catalyst, Ascending Edge Creative Evaluation
She/Her
Piper enjoys using a complex-systems approach to understanding social programs, promoting equity and inclusion in community change initiatives, and supporting findings-use through effective data visualizations. She is finishing her doctoral degree in Evaluation & Applied Research Methods and has over 10 years of experience working collaboratively with non-profits.
Our actions are guided by our values
Advancing social justice
We partner with people to co-create equitable spaces and places where everyone belongs, and all are treated fairly and with respect.
Putting people at the center
We value each person’s unique combination of identities, lived experiences, knowledge, and skills they bring to the world and the workplace. We see people’s differences as assets and a source of innovation.
We seek to demonstrate the kindness and compassion we have for humanity in everything we do.
Leading with integrity
We believe that openness, accountability, and direct communication are hallmarks of authentic relationships.
Focusing on collective action + impact
We are facilitators who believe that equitable measurement, evaluation, and assessment are valuable tools to use and co-create solutions that have meaningful positive impact.
Global reach, local impact
Our team is based in North and South America. Our work has touched every corner of the United States.
Our team acknowledges the traditional lands of the first peoples of North and South America where we now live and work. Click here for our full land acknowledgment.
