About Us
Data2insight helps organizations realize their mission and vision by offering data visualization, evaluation, research, and strategic planning services.
The values that inform our work:
- Integrity
- Appropriateness
- Reflection
- Rigor
- Curiosity & Creativity
Why does it matter?
In this age of information overload, people and organizations are drowning in data and starved for wisdom. They need to mine and use information to provide evidence about what is working and what is not working. Armed with this knowledge, they can make strategic decisions that will ensure success not only now, but also in the future. Furthermore, evidence-based presentations and conversations to and with stakeholders, shareholders, potential funders and customers are essential in the information age. If organizations are not providing clear and compelling evidence to their target audiences about what they have to offer and why it makes a difference, then they will not sustain or grow their success. Instead, they will be adrift in the sea of information.
Who cares?
People and organizations who want to be successful not only today, but also in 5 years, care about using resources wisely and strategically. They appreciate the value of investing in strategic planning, evaluating what is working and what is not working, and evidence-based decision making. They know that these investments will pay off in the short- to mid-term and, most importantly, in the long-term. People and organizations who want to be pro-active rather than re-active will see the value of leveraging information to strategically plan, implement, fund, evaluate and present their programs and services. Our clients achieve continuous improvement and adaptability in an rapidly changing environment. They sustainably grow success that is aligned with their mission and vision.
Our clients are in the following sectors:
- Colleges and universities
- Community-based and non-profit organizations
- Evaluation & research firms
- Social businesses
About Veronica Smith, Founder and Managing Director
Veronica Smith is an expert in working with people in organizations to use information more effectively to increase revenue, present ideas, identify what works and doesn’t work, and improve programs and services. Veronica previously worked as a quantitative analysis specialist at an evaluation and research firm specializing in science technology, engineering and math program evaluation. She is also an electrical engineer with experience as a research scientist investigating cortical structure and function in individuals with autism, epilepsy and borderline personality disorder. For nearly 20 years, Ms. Smith has been active in Seattle’s social sector including serving as strategic planning chair for Puget Sound Public Radio’s (KUOW) board, board president for The Pat Graney Company, a performing arts organization, and treasurer for University Unitarian Church, a Seattle congregation of over 600 families. Ms. Smith’s education and training include a Certificate in the Advanced Study of Evaluation from Claremont Graduate University, Master of Science in Electrical Engineering from University of Arizona and a Bachelor of Architecture degree from University of Arizona. Veronica brings together a unique combination of analytical, design and communication skills that can be a valuable asset to your project.